-196 encourages responsible drinking. Alcohol should be consumed in moderation. By entering this website, you are agreeing to our Terms and Conditions, Privacy Policy, and Cookie Policy.
Must be legal drinking age to enter this site.
-196 Vodka Seltzer
Inspired by Suntory's #1 best selling seltzer in Japan. Now created for the US.
Premium Vodka. Whole Fruit Flavor. Refreshing Taste.
-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.
It starts with real, whole lemons that are frozen at -196 degrees Celsius, or -320 degrees Fahrenheit, using a proprietary Japanese process to lock in whole fruit flavor, then infused with premium vodka to bring forward a bold, fruit-forward flavor & aroma.
* Strong Zero No. 1 Premix Brand in Japan, 2021 Sales Volume, IWSR
How It’s Made
-196 Vodka seltzer uses Suntory’s unique Freeze Crush Infusion technology that freezes and crushes real whole fruit to capture every bit of fruit flavor.